“I’m sad I missed that meeting”

Dawid Naude
Jan 7, 2021

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Said no one ever.

The most critical goal for 2021 for me is to make sure I create a culture where people push back on having their calendar, and therefore their lives, filled up with non-essential meeting time.

Instead of asking people if they have time to have a meeting today, it’s asking if they have enough time to get your current task completed.

The rare moments when I sit down, think, research and create are my most enriching moments.

However this takes courage. It means telling people no. Be polite, but be direct.

  • “I have other priorities at the moment”
  • “Let’s revisit in a few weeks”
  • “Can we do this over email instead”

If you’re a designer, design. If you’re a writer, write. If you’re a coder, code.

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